Inés Segura Romagosa was born in Houston 1979 and studied Audiovisual Communication in Barcelona. She started working in television, but at the age of 20 she immersed herself in the world of advertising production. With 22 years of experience in the industry, she has now been Executive Producer at Primo for 4 years.

Previously she worked at Agosto for 9 years and at Blur. Since she was very young, it was clear to her that she wanted to work in advertising production. At the age of 6 she did her first advertising campaign as an actress and after many shoots in front of the camera she knew she wanted to be behind the cameras.

Juana Jiménez was born in Bogotá and has lived in Madrid for years now. She is a director of photography because she has always been fascinated by light and because she is one of those people who thinks in images. She likes practically all stories that can be told, music, books and painting. He also enjoys working in a team and filming.

He has been working in advertising for more than 10 years, with main Spanish production companies (where he has worked since her beginnings with the production company CANADA) and some South American companies; for clients such as Movistar, El Corte Inglés, Orange, Vodafone, Siemens, Mango, SFR, Mastercard, among others. She has also worked on short films, documentaries and a long list of music videos for artists such as Najwa Nimri, Marlango, Chistina Rosenvinge or Russian Red.

She studied Image and Sound at the Complutense University of Madrid (1998) and graduated from the ECAM in Cinematography (1999).